"How do you inform customers about releases?"
Answer examples and tips for RFPs

Last updated by Brecht Carnewal Brecht Carnewal on 2023-08-04


The question "How do you inform customers about releases?" is a common inquiry in the software-operations category. It pertains to the process and methods a provider uses to communicate with customers regarding new releases or updates to their software.

Similar questions related to this topic could include:

  1. How do you handle software updates and patches?
  2. What methods do you use to notify customers of new features or improvements?
  3. How do you ensure timely and effective communication with customers regarding software releases?

Why is this asked?

This question is asked to gain insights into the provider's communication strategy for informing customers about software releases. The customer wants to ensure that they will receive timely notifications and have a clear understanding of what changes or improvements are being made. They also want to evaluate how effective the provider's communication methods are in keeping customers informed and engaged.

Key information to include in your Answer

  1. Release notification channels: Explain the primary channels or mediums used to inform customers about software releases. This can include email notifications, in-app messages, release notes on a website or knowledge base, and social media announcements.
  2. Timing of notifications: Describe the frequency and timing of release notifications. Are customers informed well in advance, or is it closer to the actual release? Are there different notification strategies for major updates versus minor bug fixes or patches?
  3. Content of notifications: Explain what information is typically included in release notifications. Do they highlight new features, improvements, bug fixes, or security updates? Are there screenshots or videos demonstrating the changes?
  4. Opt-in or opt-out: Clarify whether customers have the option to opt-in or opt-out of receiving release notifications. Some customers may prefer to be informed about every release, while others may only want to receive notifications for major updates.
  5. Release documentation: Mention if the provider provides comprehensive release documentation, such as release notes, user guides, or knowledge base articles, to accompany the notifications. This allows customers to have detailed information about the changes and any potential impact on their workflows.
  6. Feedback mechanisms: Discuss if the provider encourages customer feedback regarding releases. Is there a dedicated feedback channel or a mechanism for customers to provide input, report any issues, or suggest enhancements related to the releases?
  7. Version control and history: Highlight the provider's approach to version control and maintaining a release history. Do they have a clear versioning system in place? Is there a way for customers to access previous versions of the software if needed?
  8. Integration with other systems: Specify if the provider's release notifications integrate with other systems or platforms that customers may use. For example, can the provider's release notifications be automatically forwarded to a customer's project management tool or communication platform?
  9. Customer training or onboarding: Explain if the provider offers any training or onboarding resources to help customers understand and adapt to new releases. This may include webinars, tutorials, or documentation that covers the changes in detail.
  10. Communication in case of critical updates: Address how the provider communicates urgent or critical updates that require immediate attention from customers. Do they use additional channels, such as system alerts or dedicated emergency communication methods, to ensure customers are promptly informed?

Example Answers

Example 1:

Yes, our company [Company Name] has a robust system in place to inform customers about releases. We utilize a combination of channels, including email notifications, in-app messages, and release notes on our website. Our customers receive notifications well in advance, typically at least a week before the release date. We provide comprehensive release notes that highlight new features, improvements, bug fixes, and any security updates. In addition to written details, we include screenshots and videos to help customers understand the changes. Customers can choose to opt-in or opt-out of receiving release notifications, and we have mechanisms for them to provide feedback and report any issues related to the releases. Our release history and version control are well-maintained, and previous software versions are accessible if needed. Integration with other systems is also possible, allowing customers to have release notifications forwarded to their preferred project management tools or communication platforms. Finally, for critical updates, we have an emergency communication method in place to ensure immediate attention and response from our customers.

Example 2:

Certainly! At [Company Name], we understand the importance of keeping our customers informed about releases. To do so, we primarily utilize email notifications and in-app messages. Customers receive notifications ahead of the release date, usually about two weeks in advance. Our release notifications provide detailed information about new features, enhancements, bug fixes, and security updates. We also include links to release notes, which provide comprehensive documentation for each release. Customers have the option to opt-out of release notifications if they prefer not to receive them. We highly encourage customer feedback and have a dedicated feedback channel for addressing any issues or suggestions related to the releases. Moreover, our release history is maintained, allowing customers to access previous versions of the software if necessary. Currently, we do not have direct integration with other platforms, but we are actively exploring options to integrate release notifications with popular project management tools. In case of critical updates, we have a designated emergency communication system in place.

Example 3:

Unfortunately, we currently do not have a standardized process for informing customers about releases. However, we recognize the importance of this aspect and are actively working on implementing a robust release communication strategy. We plan to utilize a combination of email notifications, in-app messages, and release notes on our website to keep customers informed. Our goal is to provide advance notifications well before the release date, along with comprehensive release documentation outlining the changes. We will also offer customers the option to opt-in or opt-out of release notifications. Additionally, we are exploring the possibility of integrating release notifications with popular communication platforms and project management tools. Feedback mechanisms and a dedicated channel for reporting issues and suggesting enhancements will be an integral part of our release communication process. Our aim is to ensure transparency and timely communication regarding software releases.

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